​Serum Vs. Moisturizer: What’s The Real Difference?

Serums and moisturizers are both vital in skincare but serve distinct purposes. Serums are lightweight, highly concentrated formulas designed to penetrate deeply and target specific skin concerns with active ingredients. Moisturizers are thicker products that hydrate and protect the skin’s surface by locking in moisture. For optimal skin health, apply serum first to deliver potent ingredients, followed by moisturizer to seal in hydration. Choosing the right products for your skin type and concerns maximizes benefits and maintains a healthy, radiant complexion.