In 2025, toner trends are shifting towards multifunctional, hydrating, and eco-friendly formulations. With a focus on K-beauty and J-beauty influences, toners now incorporate advanced ingredients like hyaluronic acid and botanical extracts. Sustainability is key, with brands adopting clean ingredients and eco-friendly packaging. Personalized skincare is on the rise, allowing consumers to tailor their toners to specific needs. Social media continues to drive trends, making toners an essential part of modern skincare routines.
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