In 2025, the skincare industry is being reshaped by trends like AI-powered personalization, genomics-driven customization, and the increasing popularity of probiotic skincare[5][6]. Sustainability remains a key focus, with consumers demanding eco-friendly packaging and ethical sourcing[2][7]. Innovations in anti-aging include collagen banking and advanced peptides, while "skinimalism" promotes simplified routines[2][4]. Other notable trends are milky toners and blue light protection[2][10][12].
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